CHERRY
A global eSIM platform that gets travelers connected the moment they land, with no SIM swap and no roaming bill shock.
Challange
eSIM is still confusing for most travelers, even though it's better than a physical SIM.
Cherry Roam needed a storefront that treated eSIM as a product you buy in three taps (destination, plan, install), not a telecom config screen.
Goal
Make picking a data plan feel like booking a flight.
Lead with destinations, surface the right plan instantly, and walk users through QR install without making them feel like they're flashing their phone.
Solution
A destination-led ecommerce flow with a guided installation experience.
Browse by country, compare plans side-by-side, and follow a step-by-step setup with QR codes auto-delivered to email, turning a technical product into a travel essential.
