CHERRY
A global eSIM platform that gets travelers connected the moment they land, with no SIM swap and no roaming bill shock.
Industry
Travel · Telecom
Scope of work
Design & Development
Duration
3 months
Challange
eSIM is still confusing for most travelers, even though it's better than a physical SIM.
Cherry Roam needed a storefront that treated eSIM as a product you buy in three taps (destination, plan, install), not a telecom config screen.
Goal
Make picking a data plan feel like booking a flight.
Lead with destinations, surface the right plan instantly, and walk users through QR install without making them feel like they're flashing their phone.
Solution
A destination-led ecommerce flow with a guided installation experience.
Browse by country, compare plans side-by-side, and follow a step-by-step setup with QR codes auto-delivered to email, turning a technical product into a travel essential.
