DAON & Co.
A clean clinical skincare, body, and hair care brand designed to feel good, look good, and do good.
Industry
Beauty · Skincare
Scope of work
Branding & Web Design
Duration
3 months
Challange
A clean, vegan, reef-safe brand needed a digital home with the same clarity as its products.
Most clean-beauty stores either lean medical or sentimental. DAON & Co. needed a third path: clinical confidence with the warmth of a self-care brand.
Goal
Build a refined storefront that signals trust, ingredient transparency, and ritual.
Every page had to communicate that the formulas are clinically considered and kind to people, animals, and the ocean, without leaning on green-washing tropes.
Solution
A minimal, gallery-style site with product storytelling at its core.
Quiet typography, generous space, and editorial product imagery let each formulation speak for itself, while a streamlined checkout and rewards club keep retention front of mind.
