Suelo
K-beauty rooted in vegan PDRN: gentle, clinical, and made to bring skin back to balance.
Challange
Suelo's vegan PDRN is a real innovation, but it was getting lost in K-beauty noise.
The brand needed a presence that explained why a plant-derived PDRN matters, without sounding like a pharma white paper.
Goal
Make the science feel like skincare, not chemistry class.
Position Suelo as a gentle, clinical line that builds skin from the foundation up: the calming alternative to animal-based PDRN.
Solution
An editorial ecommerce design that lets each formula carry its own ritual.
Soft neutrals, ingredient-led product pages, and routine builders guide shoppers from sensitive skin concerns to a complete, low-friction regimen.
