Le BLANC
Brand identity and digital storefront for an emerging lifestyle label.
Industry
Lifestyle · Retail
Scope of work
Branding
Duration
2 months
Challange
Building a recognisable brand voice in a saturated lifestyle market.
Blanvie needed a visual system that could carry across packaging, social, and ecommerce without feeling generic to its category.
Goal
A coherent identity that scales from a single SKU to a full collection.
Set the tone, palette, and grid early so every future product and campaign would feel like it belonged to the same brand.
Solution
A flexible identity system grounded in restraint.
A pared-back wordmark, considered photography direction, and a modular layout system gave Blanvie a foundation that can grow without redesigning from scratch.
