PESTLO
A K-beauty brand pairing the wisdom of ancient apothecaries with modern biotechnology.
Challange
PESTLO's apothecary story sits between heritage cosmetics and clinical skincare.
The brand needed a digital presence that honoured both: respect for tradition, with the rigour of modern formulation.
Goal
Position PESTLO as the skin pharmacist its founders intended.
Make the Pestle and Road idea legible at first glance, while keeping the shopping experience as direct as any K-beauty leader.
Solution
A grounded, editorial ecommerce experience built around ingredient stories.
Recipe and Intensive lines are presented as separate journeys with shared visual DNA, supported by ingredient deep-dives and clean, clinical product imagery.
